Thursday, March 8, 2012

A Pearl Pioneer to Shut Its Doors

In the world of jewelry, pearls are often misrepresented and under appreciated. That's why when a retailer who showcases the individual and diverse charm of this gemstone hits the market, population take notice. This was undoubtedly the case when Tiffany and Co. Launched their Iridesse line of pearls. It was a truly unique store to bring pearls back to consumers with a vengeance.

Iridesse was a store with all the charm and sophistication of Tiffany and Co. But was strictly pearls. They offered a perfect line of pearl jewelry for every budget. Iridesse sold a wide variety of cultured pearls in every setting imaginable. Their variety included gorgeous Tahitian and Golden South Sea pearl necklaces exquisite for any party, freshwater pearl knot drop earrings for a night on the town and superior Akoya pearl strands for any extra occasion.

Tiffany Jewelry Store

Their devotion to the presentation and preservation of pearls was an inspiration to jewelers anywhere and it was sad news when Tiffany and Co. Announced they were conclusion all of the Iridesse stores. Their choice of gorgeous pearls mixed with their legendary buyer assistance set the bar for pearl dealers everywhere. Iridesse showcased the most gorgeous pieces of pearl jewelry and brought this superior gemstone to the forefront of fashion once more.

A Pearl Pioneer to Shut Its Doors

Typically, competition can be harmful to retailers selling similar merchandise but Iridesse was a gateway. Pearls have once again come to be trendy and fashionable so even though Iridesse may be conclusion their doors, this leaves the shop wide open for other retailers to step up. Celebrities, high ranking officials and everyday consumers are snatching up pearls left and right. They can be seen on the red carpets, movies, political gatherings and corporate offices.

Even with the cheaper in a slump, it's the exquisite time for jewelers to truly peruse what consumers want from their pearls and deliver. Multi shore statement necklaces, sleek and sophisticated black Tahitian pearls and the ever superior white Akoya pearl is storming the fashion world. Michelle Obama's valid portrait was released and she is wearing her trademark double shore pearl necklace. Pearls can be seen anywhere and retailers have a big occasion to give consumers some beautifully designed jewelry.

That is exactly what some retailers are doing - designing and selling unique, bold pearl accessories that stray far from the superior singular shore of white beads. The internet has taken over the retail world and online jewelers are becoming ever popular. They have the capability to reach a base of consumers that far reaches specialty boutiques. Many of them offer a wide range of selections, much like Iridesse, and at every price point.

As the cheaper makes is slow creep upwards and retailers begin to move back into the black, women anywhere will be looking to snatch up new accessories to their abandoned jewelry boxes. So, while Iridesse may be conclusion its doors, it paves the way for other retailers to strengthen their variety of pearls in order to keep up with their expanding popularity.

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